News

  • Why should anyone buy my art?

    Are you challenged when it comes to marketing your art?  In this blog, we begin to explore the "30 Elements of Value" as defined by consultants Bain and Company.  By identifying the value of your art to your customers and articulating that value, you can increase sales, give competitors a run for their money and get more repeat sales.  We will look at these elements over the next month and see which elements apply to our art practices.